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Has the coronavirus pandemic impacted your employment options? I know it has mine! Even though I work online as an herbal blogger and freelance writer, I typically work as a pastry cook for my day job and write on my days off. We have all been furloughed until further notice. The one positive thing about it is that I have lots more time to focus on writing. My long term goal is to run multiple blogs as a boutique media agency, and I’ve been making really good progress.
It made me realize that I’ve picked up so many good tips and tricks in the 10+ years I’ve been blogging. So, if you’ve been thinking about starting an herbal blog as another income stream, this series of posts is for you.
Blogs are also an important marketing tool for herbal authors, small farmers, and even herbal companies with products to sell, so I think this series will be pretty relevant for a lot of my readers. Most of us are bootstrap businesses that can’t afford to hire virtual assistants or spend a fortune on marketing, so it’s important to learn how to maximize our blogs and social media ourselves.
Social Media for Herbal Bloggers
In this post, I’ll be sharing a general overview of how I run my social media. I don’t have huge followings on social media, but even so I’m able to generate extra income every month with affiliate sales and book sales. I’d rather have smaller audiences that are really engaged with my work than huge followings but feel like I’m speaking into the void!
If you can afford marketing as a line item in your budget – great. You will be able to promote your posts and build your following much more quickly. However, the danger there is that you end up with a huge following but no one is really interested in buying your goods or services. Lots of followers might look good on paper, but does it convert?
Also, let me mention that there are many different ways to approach blogging. This blog, Indie Herbalist, is a combination of a niche blog and an author platform. My newest herbal blog, Teacup Alchemy, is a media hub for articles, podcasts, a YouTube channel, and I even have courses in the works! We will cover more about focusing your blog in another post, but for now let’s talk about social media. It’s essential no matter what type of blog you build.
Social media is one way that you help get the word out about your blog posts. It’s combined with Search Engine Optimization as a marketing strategy. And it doesn’t have to be technical, overwhelming, or intimidating.
Creating a Simple Social Media Strategy
To begin, start with only one or two social media accounts. You do NOT have to be on all of them, all the time. The best results I’ve had so far are on Pinterest and Facebook. I suggest Facebook rather than Instagram because Facebook makes it easy to share articles and video links. Instagram is all about the beautiful photos. You can quickly create a large following if you are good with a camera, but it can be harder to drive blog traffic.
I recommend starting with Pinterest. Pinterest is the biggest driver of new readers and website visits for me. I also think Pinterest is one of the more enjoyable social media accounts out there. Spending time building Pinterest boards and looking for Pins helps you see what is already resonating with your ideal readers and what they are into. It can also give you a look at any holes in your niche that you can fill.
